Last weekend, MINISO Australia organised an online flash event called “Mystery Box” on its Facebook account, in the hopes of interacting with and bringing fun to its fans.
For the first time, MINISO has prepared 20 limited-edition packs of products as surprises. Fans were encouraged to leave a comment on how they can “love life, love MINISO” during the lockdown. Then MINISO would select 20 followers with the best sharing who could get to spend only $50 on the surprising pack of products worth at $100.
Although it was a flash event, quite a few MINISO fans participated and shared on how they spent the life in a positive way with MINISO.
Samson Su, Marketing Manager of MINISO Australia and New Zealand, said, “We are grateful for our fans’ support and glad to see they are living a happy and positive life even though life has been hugely impacted by the current Covid situation. That’s also the purpose why we launched this Mystery Box campaign. We hope we can cheer up all Australians and we all can remain happy and optimistic during this difficult time.”
In future, MINISO will continue to bring more happiness to Australian consumers and create more interaction with them both online and offline. Stay tuned for more fun!