Miniso is a highly successful international retail brand with over 3,600 stores around the world. And with big plans for the future, Miniso has the objective of being the world’s largest retail brand by 2020.

Recently we were delighted to help them celebrate the announcement of the launch of Miniso’s Australian headquarters in Melbourne and the opening of another new store in Melbourne’s Chadstone Shopping Centre. This announcement brings the number of stores in Melbourne to 13 further positioning Melbourne as Australia’s retail capital.

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At the launch event, Derek Lo – Miniso’s Australian Executive Vice President said of their decision to establish their HQ in Melbourne: ‘We like to come to this market. One of the world’s most liveable cities, lowest costs on the eastern seaboard, excellent access to Asia Pacific, world class infrastructure, great people etc.

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‘Hence, today, I am pleased to announce that Miniso Australia will establish its headquarters in Melbourne. The Melbourne-based headquarters will better support our business development in Victoria and Australia as a whole.

‘We like doing business in Melbourne. In particular, we have great support from Victorian Government Trade & Investment Office in Hong Kong, Invest Victoria and Invest Assist team in Melbourne. That make us coming to Victoria a lot easier. I wish to acknowledge and thank their assistance provided to us’.

A number of major international retail brands have already made Melbourne home including Decathlon, Costco, H&M, Uniqlo, Muji and Williams Sonoma. Victoria is also the headquarters of Australia’s largest retailers such as Coles, Kmart, Myer, 7-Eleven and David Jones.

miniso headquater03miniso headquater08Launch of Miniso Headquarters - Investment Centre Victoria - Melbourne - Victoria (VIC) - Australia - 2019miniso headquater cover